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Work & Internship Experience




Benaco & Fontana, Social Media (SNS) Coordinator

  • MAY 2022 – PRESENT
  • Benaco & Fontana: Contemporary Italian casual for smart men.
  • Led the development and execution of a comprehensive social media strategy, aligning with brand values and seasonal product releases, across platforms like Instagram, TikTok, and the official website. Orchestrated visually captivating and engaging multimedia content, including videos, images, and stories, to reinforce brand identity and product offerings.
  • Leveraged a variety of social media tools and analytics platforms to gauge performance metrics, including engagement rates, follower growth, and ROI. Implemented targeted campaigns and SEO best practices, resulting in enhanced reach and brand awareness among the target demographic.
  • https://benacofontana.com/index.html


Filippopiana, Marketing Team

  • MAY 2023 – AUG 2023
  • Represented Filippopiana, an Italian luxury brand merging Biella's textile heritage with modern golf culture to create classic elegance.
  • Crafted compelling narratives and marketing materials that resonated with the brand’s luxury and artisanal ethos.
  • Conducted in-depth analyses to identify customer trends and preferences, shaping targeted marketing campaigns.
  • Utilized social media and other digital platforms to drive brand awareness, resulting in measurable engagement metrics.
  • https://www.filippopiana.it/


Moomooz, E-Commerce Intern

  • JUL 2023
  • Moomooz: Part of a prominent fashion conglomerate, which includes Musinsa, W-Concept, and 29cm, focused on cutting-edge e-commerce solutions.
  • Streamlined and curated product listings for optimal website presentation, enhancing user experience and engagement.
  • Conducted meticulous organization and classification of diverse product data to refine the company's AI-driven recommendation system.
  • https://www.moomooz.co.kr/




Volunteer
Activities




Haesol Vocational Academy, Volunteer

  • JUN 2023 – JUL 2023
  • Haesol Vocational Academy: A leading educational institution focused on empowering North Korean defectors and immigrant youth through vocational training.
  • Spearheaded a student-centric initiative to create and design new school uniforms.
  • Collaborated with faculty, students, and suppliers to identify needs, preferences, and logistical requirements.
  • Created multiple design prototypes, facilitated focus groups, and secured final approval from school administration.
http://haesolschool.org/







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